Playbook

About

Role: Lead Designer This is one of my recent projects with Playbook, where I’ve been working on social content, blogs, and the occasional e-book. This project involved a lot of layout and graphic design, and it felt extra special knowing it would help other freelance designers like me. What I love about Playbook is how it creates space for creatives to shine. For this project, I explored the work of artists in the Playbook community and used their art as the main visual element. I used AI Generative Expand to extend these pieces, which allowed me to highlight real creatives while building something useful and inspiring.

Challenge

Playbook wanted to create a growth toolkit that was truly valuable for freelancers, something to make their day-to-day work easier, smarter, and more profitable. The goal was to design a resource that felt approachable and useful, while clearly showing how Playbook helps creatives simplify their workflow and grow their business. After selecting graphics from the Playbook library, I realized the options were a bit limited for a long-form project. This pushed me to see things from a different perspective. I integrated AI Generative Expand and Fill to outpaint and extend the existing community art, allowing me to create variety and balance without losing the original artist's touch. By combining these AI tools with creative techniques like cropping and reflecting, I turned a resource constraint into a fun exercise in problem-solving. It was all about making the most of what was available to build something cohesive and inspiring.

Result

I helped design a clear, engaging, and user-friendly toolkit guide that makes Playbook’s resources easy to navigate. By utilizing AI-powered tools to enhance the visuals, I was able to concentrate on refining the layout, typography, and color palette, transforming the product into a friendly, go-to companion for freelancers seeking to streamline their workflow and expand their business. Collaborating with Playbook has always been a blast, especially since they’re known for truly supporting creatives, from providing a space to organize work to building a vibrant community. It’s exciting to be part of such a cool project, designing e-books and guides that help freelancers thrive while sharing their passion for creativity.

Playbook

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