Ryder
About
Role: Social Media + Marketing Designer Ryder was my first tech project, and it opened the door to an entirely new creative landscape. The goal was to reimagine their marketing and digital materials in a way that felt fresh, focused, and visually compelling. Rather than simply updating the design, we aimed to reflect the energy and innovation behind the brand through every asset. One of the biggest challenges was translating complex Web3 concepts into content that felt clear and approachable, while still capturing what made Ryder unique.
Challenge
I joined the team in the early stages of the project, stepping into the exciting (and slightly intimidating) world of Web3 for the first time. Everything was new to me: the tools, the language, the pace. But the team was incredibly supportive and helped me get up to speed quickly. I was involved in the early stages of the marketing and design process, contributing to how the visuals and messaging took shape. It was hands-on, fast-moving, and full of learning moments that I will carry with me into future projects.
Result
Working on Ryder helped me grow a lot as a designer, especially in creating digital collateral that simplifies complex Web3 concepts and makes them more approachable. One of my favorite parts of the project was designing the one-pagers. It might seem like a simple task, but making a strong one-pager takes real precision. I improved my skills in balancing content, creating clear visual hierarchy, staying concise, avoiding clutter, and maintaining brand consistency. The experience pushed me to pay closer attention to typography and layout, and gave me more confidence in turning technical ideas into clean, engaging visuals. It left me feeling more prepared and excited to take on future creative challenges.
About
Role: Social Media + Marketing Designer Ryder was my first tech project, and it opened the door to an entirely new creative landscape. The goal was to reimagine their marketing and digital materials in a way that felt fresh, focused, and visually compelling. Rather than simply updating the design, we aimed to reflect the energy and innovation behind the brand through every asset. One of the biggest challenges was translating complex Web3 concepts into content that felt clear and approachable, while still capturing what made Ryder unique.
Challenge
I joined the team in the early stages of the project, stepping into the exciting (and slightly intimidating) world of Web3 for the first time. Everything was new to me: the tools, the language, the pace. But the team was incredibly supportive and helped me get up to speed quickly. I was involved in the early stages of the marketing and design process, contributing to how the visuals and messaging took shape. It was hands-on, fast-moving, and full of learning moments that I will carry with me into future projects.
Result
Working on Ryder helped me grow a lot as a designer, especially in creating digital collateral that simplifies complex Web3 concepts and makes them more approachable. One of my favorite parts of the project was designing the one-pagers. It might seem like a simple task, but making a strong one-pager takes real precision. I improved my skills in balancing content, creating clear visual hierarchy, staying concise, avoiding clutter, and maintaining brand consistency. The experience pushed me to pay closer attention to typography and layout, and gave me more confidence in turning technical ideas into clean, engaging visuals. It left me feeling more prepared and excited to take on future creative challenges.
About
Role: Social Media + Marketing Designer Ryder was my first tech project, and it opened the door to an entirely new creative landscape. The goal was to reimagine their marketing and digital materials in a way that felt fresh, focused, and visually compelling. Rather than simply updating the design, we aimed to reflect the energy and innovation behind the brand through every asset. One of the biggest challenges was translating complex Web3 concepts into content that felt clear and approachable, while still capturing what made Ryder unique.
Challenge
I joined the team in the early stages of the project, stepping into the exciting (and slightly intimidating) world of Web3 for the first time. Everything was new to me: the tools, the language, the pace. But the team was incredibly supportive and helped me get up to speed quickly. I was involved in the early stages of the marketing and design process, contributing to how the visuals and messaging took shape. It was hands-on, fast-moving, and full of learning moments that I will carry with me into future projects.
Result
Working on Ryder helped me grow a lot as a designer, especially in creating digital collateral that simplifies complex Web3 concepts and makes them more approachable. One of my favorite parts of the project was designing the one-pagers. It might seem like a simple task, but making a strong one-pager takes real precision. I improved my skills in balancing content, creating clear visual hierarchy, staying concise, avoiding clutter, and maintaining brand consistency. The experience pushed me to pay closer attention to typography and layout, and gave me more confidence in turning technical ideas into clean, engaging visuals. It left me feeling more prepared and excited to take on future creative challenges.
